Mojoprint — printing & design services

Choosing the right paper for the job

Deciding which paper stock to use for your job can be tricky. How thick is 135kg? How matt is Matt Coat? Is Matt Coat Gold actually gold in color? We have put together this guide to help address these questions and more, when choosing from the many types of paper we offer here at Mojoprint.

Need a feel? Let us send you a few paper samples

PaperDescriptionAvailable weightsThe gloss factor
Brown Craft PaperA rough, light brown, paper with visible fibers. A very natural, organic looking paper.108kg
Rough MattSlightly rough to the touch, durable stock with less vibrant colors. A more natural look than the coated papers.110kg
UncoatedUncoated, thus slightly absorbant resulting in duller colors with less contrast than a coated paper, yet soft and natural to the touch. Ideal for stationery.70kg, 90kg
MattSmooth to the touch, uncoated matt stock. Ever popular and versatile. Colors will not be as bright as matt coat.110kg, 180kg, 220kg
Best MattA very slightly creamy off-white stock. Matt look, but not rough. Popular for business cards.90kg, 135kg
Matt coatMatt paper that has been coated to maintain brilliant colors. Slightly shiny when printed. Our standard business card and postcard stock.110kg, 180kg, 220kg
CoatCoated paper, ideal for flyers and posters. Hard wearing stock with a shiny finish.90kg, 135kg, 180kg
Mirror Coat GoldA beautiful high gloss paper that is highly reflective - hence its name. Its sheen is dulled slightly by the application of ink. The reverse is matt, so is suitable for writing on. It's not gold!90kg, 135kg
Matt LaminateA finish that can be applied to give a very smooth yet matt finish. A nice touch for your business card.n/a
Gloss LaminateA super smooth, very glossy finish. Maximum gloss factor, excellent for postcards and eye-catching flyers.n/a
Sticker PaperUlra-glossy plastic feel stock. The removable backing is pale yellow, has a split for easy removal plus, we can print greyscale on it too.n/a

Guide to Japanese paper weights (kg)

How on earth can a piece of paper weigh 220kg?! Well, it can't, but a stack of 100 sheets can. The way paper weights are expressed can be a little confusing, particularly as many designers working overseas may be used to gsm (grams per square mmeter) rather than kg weights.

Japanese papers are classified according to the weight of a stack of 100 pieces layed on top of each other. There are many different paper sizes in use by commercial printers in Japan, each affecting the weight of a stack - and thus the xxkg weight of any one sheet paper. We use the shi-roku-ban paper size (approx 788 x 1091) as the bench mark for expressing our paper weights.

guide to paper weights in kg and real world examples